UX Case Study
Transforming Nedbank's Partnership into a Sustained Content Revenue Engine
SENIOR UX DESIGNER
Adspace24 Studio
2020 - 2024
Nedbank
Evolution from Single Campaign to Always-On Content Strategy
Overview
Adpace24 transformed a single award-winning campaign with Nedbank into a robust, always-on content partnership. This strategic shift established NedBank as Adspace24’s largest digital advertiser on news24. It generated significant repeat revenue & it solidified a premier banking client relationship through innovative, high-impact campaigns.
Problem
- Revenue Stagnation: Reliance on one-off campaigns limited predictable revenue streams for both Adspace24 & news24.
- Relationship Depth: We needed to move beyond transactional campaigns to a deeper, strategic partnership with NedBank.
- Client Positioning: We required consistently positioning NedBank as a premium banking brand aligned with core messaging.
- Scalability: We lacked a framework for sustained, high-volume content production and monetisation.
Solutions: The Always-On Strategy Shift
High-Volume Output
We generated 19 pieces of premium content and unlocked multiple advertising opportunities consistently over 12 months.
Strategic Sponsorship
We secured a major sponsorship for news24’s flagship news summit & enhanced brand prestige.
Award-Winning Execution:
We maintained creative excellence, resulting in multiple award-winning campaigns throughout the partnership.
From Campaigns to Continuity
We decided to transition from isolated projects to a year-round “always-on” content program for NedBank’s commercial banking division.
Scaled Production
We executed 4 major campaigns in 2023, including the flagship always-on initiative.
Leveraging Adspace24 Studio, we changed our entire engagement model
Measurable Results & Impact
We achieved explosive revenue growth. At year’s end, March 2021, the numbers were sitting at 1.6M in March 2022, the numbers jumped to 6.3M, then 10.3M. We enhanced audience engagement & we established NedBank as news24’s #1 Digital Advertiser on Adspace24.We also secured premier sponsorship of news24’s flagship news summit & we successfully positioned NedBank as a premium banking client with consistent messaging alignment.
294% from 2022
Major campaigns in 2023
Increase in Page Views
Made with ♡ in Cape Town