Muse Tea
Design bold & inspiring packaging for Muse Tea. The Premium Tea Sampler Box
is a collection of 4 hand-selected, premium loose-leaf teas from across the world: one of each green, oolong, black, pu-erh teas.
Tools
Photoshop, Illustrator, Art Direction
Project
Package Design
OBJECTIVE
Our target audience is Millennial tea drinkers. They’re in their mid-20’s to 30’s, both male and female, work as busy (well-paid) professionals during the daytime, drink tea as part of their regular ritual (daily or every few days) at work, home, or both.
At home they own tea equipment, and are familiar with steeping loose-leaf teas. Tea is either their sole drink of choice or complementary to coffee, which they enjoy but don’t like to over consume for caffeine moderation reasons. Why do they enjoy drinking tea? Tea is synonymous with enjoying a thriving, healthy lifestyle for them.
KEY VISUALS
Packaging to reflect the following primary tones: vibrant& adventurous,
inspiring & self-assured, wellness-centric Secondary tones: warm, bold, relaxed, energizing, clarifying, confident, empathetic, maker-minded.
PATTERN DESIGN
Made with ♡ in Cape Town